Fusing Data & Creativity
to drive real growth.
Double Gold Medalist and Young Professional at FITT-IIT Delhi. I align brand operations, performance metrics, and digital strategies to scale product equity.
Saket Raj
Distinguished Professional
Core Competencies
My strategy ecosystem fuses analytical models, branding expertise, and cutting-edge automation tools to optimize brand equity.
Digital Strategy & Analytics
Creating and monitoring high-converting funnel metrics. Analyzing customer journeys, optimization parameters, and utilizing performance trackers to maximize ROAS.
Brand Strategy & Positioning
Formulating unique brand identities and market strategies. Ensuring message cohesion across platforms and transforming business concepts into memorable household names.
Project & Event Architecture
Leading multi-disciplinary teams to execute complex marketing projects. Coordinating national management fests, corporate sponsorships, and campus drives.
AI & Tech Optimization
Deploying advanced AI models for content velocity, competitor data intelligence, and predictive targeting to streamline standard marketing pipelines.
Graphic Design & Creative
Directing aesthetic choices and dynamic visual graphics. Generating pitch decks, marketing collateral, and UI mockups aligned with brand guidelines.
Data Operations
Advanced operations using data analytics tools to run complex business calculations, coordinate dashboards, and identify market opportunities.
Professional Milestones
A chronicle of leading marketing campaigns, mentoring business students, and developing brand architectures.
Young Professional Programme
FITT-IIT Delhi · Full-time
Collaborating inside FITT (Foundation for Innovation and Technology Transfer) at IIT Delhi, driving strategic marketing frameworks, partner matching for emerging technologies, and managing key developer ecosystems.
Project Executive
Centurion University · Full-time
- • Developed and hosted structural training workshops for over 500 business students in data operations using Microsoft Excel.
- • Mentored student groups in core campaign coordination, advertising, and modern growth marketing frameworks.
Marketing Associate
Groww · Internship
- • Extracted and visualized micro-metrics in user behavior journeys for digital campaign optimization.
- • Formulated trends reports mapping user feedback and drop-off points to optimize overall retention rates.
Marketing & Brand Strategist
Bharat Foods · Internship
Managed market penetration research projects, executed brand localization campaigns, and curated creative guidelines that helped establish product visibility in pilot retail markets.
Case Studies
In-depth breakdown of strategies, challenges, and actual quantifiable outcomes from key marketing initiatives.
Kotak BiZlabs Accelerator Program
MZNZAR 2.0: National Student Management Fest
Student Placement Drive Coordination
Do not go where the path may lead, go instead where there is no path and leave a trail.
— Ralph Waldo EmersonThe Biography
Bridging Commercial Strategy, Data, and AI Systems
I construct marketing plans structured heavily on customer metrics and consumer behavior models. Rather than relying on simple templates, I evaluate customer acquisition cycles and design custom pipelines.
My methodology utilizes AI operations to generate optimized campaigns. At FITT-IIT Delhi, I incorporate structured models to connect tech ideas directly to commercial markets.
Double Gold Medalist
Peter Renwick Memorial All-Round & Top Academic GP
AI business certified
Deploying content structures and data analytics
Activity Highlights
A glance into conferences, leadership roles, and achievements.
MZNZAR 2.0 Fest
MZNZAR 2.0 National Student Management Fest
MZNZAR 2.0 Fest
MZNZAR 2.0 National Student Management Fest
Placement Coordinator
Selected as Student placement coordinator
Union Budget Analysis
Achieved second Place in Union Budget Analysis
Viksit Bharat
International Conference for Viksit Bharat
Video Spotlights
Watch event reels and conference summaries.
MANZAR 2.0 Experience
Gajajyoti Annual Summit
International Conference Speech
Professional Certifications
Verified credentials and qualifications from global brands and academic institutions.
Honours & Academic Medals
Distinctions representing institutional performance, strategic capabilities, and all-round leadership.
Peter Renwick Memorial Gold Medal
Bestowed during convocation for outstanding all-round performance, corporate leadership skills, and academic excellence within the School of Management.
Academic Gold Medal
Awarded to the student securing the absolute highest CGPA within the BBA graduating cohort for dedication to curriculum research and execution models.